Direct Mail Strategies

Postal Cash Envelope Filling

This product is going to involve a starter pack that will show you the exact formula on how to start making cash from your own home envelope filling and doing direct deposit, the job is very easy and it will further show you the necessary elements that you need to have and the procedures that you need to take in order to have a successful journey with this and make cash. It is also going to have the flexibility of a freelancer as you will be able to work anytime you want and you do not have to go through the hassle of having to go through the traffic that comes with a 9-5 job. You can make a ton of easy money doing something that is so authentic, yet something that will bring you a lot of money depending on how hard you work or how passionate you are about the job. More here...

Postal Cash Summary

Rating:

4.7 stars out of 14 votes

Contents: Ebooks
Official Website: www.clickearners.com
Price: $67.00

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My Postal Cash Review

Highly Recommended

Recently several visitors of websites have asked me about this book, which is being advertised quite widely across the Internet. So I purchased a copy myself to figure out what all the fuss was about.

Overall my first impression of this book is good. I think it was sincerely written and looks to be very helpful.

Direct Mail Magic Money Machine

This ebook from master marketer Bob Ross (no not the painter!) gives you the ability to be the best marketer and promoter in your area. Once you have acquired the skills that it takes to send business to anyone that you put your mind to, you will be the most sought-after marketer in your area. You will only need a few hours to learn how to do this It does not have to be difficult to learn sales. Bob gives you his years of experience in the sales industry in a compact ebook. All it takes to make huge amounts of money is to apply the steps that Bob sets forth in his book. Once you are the go-to person for local business to call, you can print your own money. Marketing and promotion is an easy way to make money, and you can learn all that you need to learn in this ebook!

Direct Mail Magic Money Machine Summary

Contents: Ebook
Author: Bob Ross
Official Website: 9x12system.com
Price: $77.00

Reach Out and Touch Someone

I have seen companies try to pitch entrepreneurs everything from direct mail services to design services by phone or the web. Launching a direct mail program or designing a logo are relatively complex tasks involving many variables. Most owners would prefer to deal with someone personally. But marketers realize they cannot afford to offer one-on-one account management to small businesses, so they attempt to sell these complicated products through direct mail or the Internet. Such attempts fail because a more high-touch sales strategy is needed.

Key partnership insights

Despite a built-in potential audience of 2.8 million Quick-Books users, however, take rates were initially slow. While Kraft feels that the ability to identify and append business addresses to consumer direct mail efforts was a key challenge, leveraging Intuit's relationship with the accounting community would likely also have helped to increase initial sales.

Forget about the Foosball

Overestimating the small business market is a classic blunder made by even the biggest of companies. I remember a project in which a Fortune 500 credit card company called us in to analyze how they could attain a better response rate on their direct marketing efforts targeted at small business owners. The card being offered was a premium card with a very high credit limit, targeted at established small businesses with 5 to 50 employees. The only way to qualify for the card was to have a spotless personal credit history and a substantial personal net worth, including a house or some other tangible asset on the line. This credit card company had been attempting to acquire new cardholders but were consistently pulling less than one percent response rates on their direct mail. Of those who did respond, fewer than one-third actually qualified for the card. As a result, the company was getting less than a third of a percent response rate and the cost per active card acquired was...

Partners challenge

Accounting software is purchased early in the business life cycle, but the start-up market is difficult to reach because few direct mail lists effectively target this segment. Intuit, an accounting software provider, seeks new ways to reach the start-up market cost-effectively.

Double Your Pleasure

Most Fortune 500 marketers targeting the small business market do not localize their messaging, even though today's direct-marketing technology makes it simple and relatively inexpensive. I can remember consulting with a major United States bank who had requested our help because it had been getting consistently lower and lower response rates on its direct-mail promotions. We examined the bank's product offering, which proved solid, and we established that it was working from a reputable list. Therefore, we focused our attention on how this bank was talking to prospects. The bank's direct-marketing copy was very generic, referring to small business owners and their financial needs.

Innovations

Innovations, new products or services created exclusively for the small business market, often necessitate a very customized (high-touch) contact channel (see Figure A.11). The product or service is new and therefore challenging to communicate through mass media or direct mail.

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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