Mountain Climbers Freedom Fighters and Craftspeople

Your first step in segmenting the small business market is to look at your customer base behaviorally and divide your customers up into buckets based on how profitable they are to you. Then you need to find the distinguishing characteristics of each bucket, the traits that make each bucket unique. That trait often comes down to what they buy from you, but you may also find that your most profitable buckets have other similarities, including demographics like age, gender, and ethnicity, or...