Campaign

"Win a Million Dollar Bonus" Sweepstakes (see Figure B.7)

While Winstar, Office.com's parent company, is feeling the effects of the tech wreck, Office.com remains operational and I include this campaign in the marketing section because it so eloquently illustrates the power of word of mouth in the small business marketplace. Capitalizing on the small business owner's reliance on referrals, Office.com built its subscriber base and raised awareness of its service through viral marketing. We at Warrillow & Co. also like the fact that they were talking to individuals at small businesses, not to the business itself.

Internet Entrepreneurship Survival Guide

Internet Entrepreneurship Survival Guide

Master The Backwoods of Internet Entrepreneurship All Distilled into a Single Most Powerful Guide! Like a long pole, that can shift a great weight with little effort such is the case with succeeding in business. Your chances of succeeding-as an 'army of one' fall somewhere between zip, zilch and nill.

Get My Free Ebook


Post a comment