"Win a Million Dollar Bonus" Sweepstakes (see Figure B.7)

While Winstar,'s parent company, is feeling the effects of the tech wreck, remains operational and I include this campaign in the marketing section because it so eloquently illustrates the power of word of mouth in the small business marketplace. Capitalizing on the small business owner's reliance on referrals, built its subscriber base and raised awareness of its service through viral marketing. We at Warrillow & Co. also like the fact that they were talking to individuals at small businesses, not to the business itself.



If you're wanting to learn how to set goals now for tomorrow's benefit. Then this may be the most important letter you'll ever read. You're About To Learn All About Growth Potential Without Potential Waste And How To Manage Your Money Principles, No Matter How Much Time You Have Had To Prepare. It doesn't matter if you've never experienced entrepreneurship up close and personal, This guide will tell you everything you need to know, without spending too much brainpower!

Get My Free Ebook

Post a comment