Campaign

"Win a Million Dollar Bonus" Sweepstakes (see Figure B.7)

While Winstar, Office.com's parent company, is feeling the effects of the tech wreck, Office.com remains operational and I include this campaign in the marketing section because it so eloquently illustrates the power of word of mouth in the small business marketplace. Capitalizing on the small business owner's reliance on referrals, Office.com built its subscriber base and raised awareness of its service through viral marketing. We at Warrillow & Co. also like the fact that they were talking to individuals at small businesses, not to the business itself.

Guide To Internet Entrepreneurship

Guide To Internet Entrepreneurship

Discover What It Really Takes To Succeed And Profit From Your Online Business And Find Out The Little Discussed Facts That People Ignore - Or Choose To Ignore - That Makes You Either An Internet Entrepreneur Or Simply, Plain Broke! The Ultimate Factors That Decide Your Internet Business Journey And Success Has LITTLER To Do With The Techniques You Use Or The Programs You Join Than You Expected!

Get My Free Ebook


Post a comment