Contact method

FMC and the Martin Agency used an integrated media plan, targeting farmers with television, radio, and print. Public relations and trade show efforts also reinforced the message. The TV and radio spots ran in key agricultural markets throughout the midwest, including a heavy TV schedule on AgDay, a syndicated daily agricultural news program. The print ads appeared in Farm Journal, the most widely recognized agricultural trade journal.

Chemical dealers were targeted with a direct mail component.

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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