Craftspeople Tools

Many of our clients ignore this segment of the market, deeming it too small and unprofitable. That may be the case for some products, but for other categories, the craftsperson can be where the critical mass lies. Figure 1.26 shows an incomplete list of the types of products Craftspeople need.

Product Category

Craftspeople Positioning

Home computer

Inexpensive, reliable technology you don't need to think about.

High-speed Internet access

...Because your office is your castle.

Mobile phone

Make sure your clients can always be in touch.

Credit cards

Get discounts at our retail partners.

Figure 1.26 Selling to Craftspeople

Figure 1.26 Selling to Craftspeople

CHAPTER

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