Creative Approach

NEBS used simple thank-you cards with plain envelopes, items that were part of NEBS' own product line (Figure B.12). The copy within was personalized with both the customer's name and details of their previous purchases. The NEBS Vice President signed the cards.

The copy was simple, containing a quick thank-you for the purchase, an explanation of the incentive offer, and a postscript informing the customer that a bestseller catalog was en route.

Figure B.12 NEBS Business Products

Source: Courtesy of NEBS Business Products

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