This was actually the sixth AIR MILES Farmers Coalition collector mailing. The fact that it has become an annual program is testament to its effectiveness. In fact, in 2001, this Farm Coalition Program has been expanded to Atlantic Canada and Ontario.
AIR MILES For Business cites the success of this western campaign as a critical selling feature in attracting new sponsors to the program in these other regions.
These results and learnings have enhanced and benefited the other coalitions within the AIR MILES For Business Program.
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