For Gold

How Corporations Can Successfully Market to Small Businesses

JOHN WARRILLOW

Copyright © 2002 by John Warrillow. All rights reserved.

Published by John Wiley & Sons, Inc., New York

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4744. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: [email protected].

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To my team at Warrillow & Co.: Master your craft Deliver what you promise Know the small business market And do unto others as you'd have done unto you

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