Partnership The Next Generation of Partnership Strategies for Reaching the Small Business Market

Chapter 2 of this book advises you to supplement your media buy with a small business aggregator. Appendix A explains more specifically how to create a successful partnership by using the customization principle, a tool Warrillow & Co. developed to help Fortune 500 marketers create unique and relevant small business offers. The customization principle, which reveals how customization and synergy between product offer and communication channel are key to partnership success, was borne out of our analysis of hundreds of small business partnerships. To demonstrate how the customization principle works, I elucidate some of the partnerships covered in Chapter 2.



If you're wanting to learn how to set goals now for tomorrow's benefit. Then this may be the most important letter you'll ever read. You're About To Learn All About Growth Potential Without Potential Waste And How To Manage Your Money Principles, No Matter How Much Time You Have Had To Prepare. It doesn't matter if you've never experienced entrepreneurship up close and personal, This guide will tell you everything you need to know, without spending too much brainpower!

Get My Free Ebook

Post a comment