Primary target

50,000 farm collectors in western Canada who had made a purchase from one or more of the AIR MILES farm sponsors

Figure B.8 AIR MILES for Business

Source: Courtesy of The Loyalty Group

Figure B.8 AIR MILES for Business

Source: Courtesy of The Loyalty Group

Figure B.9 AIR MILES for Business

Source: Courtesy of The Loyalty Group

Figure B.9 AIR MILES for Business

Source: Courtesy of The Loyalty Group in the previous 14 months. Database work was done to help sponsors understand and select the target market.

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