Us versus Them

At its worst, Freedom Fighters' independent streak can manifest itself in a form of paranoia for anything they consider "establishment." They see the world through an intensely skeptical lens, referring to big business and government as

"them" and looking suspiciously at almost any action "they" take.

I remember moderating one focus group full of Freedom Fighters. The group agreed that they did not see themselves as part of the business establishment, nor did they want to. They talked as though "they" (meaning big business and big government) were conspiring against them. This group harbored an intense skepticism about the motives of big business. All of the overtures made by big business wanting to serve small business were viewed by these Freedom Fighters as disingenuous attempts to win their pocketbooks.

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Key Principles For Entrepreneurs

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